History Behind the Air Force 1’s

Which is that shoe that you find in almost everybody’s closet but still hasn’t gone out of fashion  since almost a decade? Yes, you guessed it right. It’s the stunning Air Force 1’s. With the most basic  outlay, this shoe is the one which goes with anything you wear. Let’s have a sneak peek on the his tory behind the perfect white sneaker - 

Nike launched the iconic trainer for the very first time in 1982 with the slogan “Air in the box.” The  shoe was designed by Bruce Kilgore as a basketball trainer shoe. Initially, it was only available as a  high top and some of the striking features included a chunky sole and the cues were inspired by hik ing boots. The only part of the shoe where they played it safe was using a neutral white and grey  palette. Other than the original ads which included features of NBA stars Moses Malone and My chal Thompson, the sneaker had very less marketing. It was sold by Nike strictly in inner city mar kets only.  

After this, Nike launched the All-White Lows. The shoe had an ageless look because of the white  -on-white overlay. The enigma remains that we still don’t know the exact time of release for this  shoe. It’s believed that the shoe came into being in the late 1990’s. When they were debuted offi cially, they became a strong seller. Nike knew exactly how to build hype among their loyal fans. To  build demand and exclusivity, Nike’s Limited Edition team denied supply of the white-on-white  lows for sometime. But as time progressed, they expanded the distribution of the AF 1’s beyond the  key cities.  

The white Air Force 1 low made a huge impact on pop culture. One of the first to specifically shout  out the shoes was Brooklynite and hustler Jay Z! In 1998, young Jay rapped - !For all my n*ggas with the all-white Air Force Ones and black guns.” Very soon, the shoe was everywhere. This sil houette which entered street culture as an attention-grabbing sneaker, became a mandatory street  staple. For the Air Force 1’s anniversary in 2007, the white lows were the center piece. This shoe  had been the father of various styles, because it existed for so long that it became familiar with mul tiple generations. Soon enough, there were a lot of variants announced like the Air Force 1 Shadows  and now Nike gives you a chance to also customize the shoe how you want! In the latest, Nike  launched a revolutionary pair of Air Force 1"s which change color, when put under sunlight. 

The classic white-on-white silhouette isn’t going to exit the stores anytime soon. With the original  shoe reaching it’s 35th anniversary and the full white iteration completing almost a decade of being  a staple, the AF 1 is the classiest footwear to exist. It didn’t need any advertisements back then, and  they aren’t even needed now.